Carnival is a leading cruise line company in the world. The company wanted to increase its connections and engagements on its Facebook Check this out by promoting its new source ship, Carnival Magic, and two big sweepstakes.
Carnival took out study Marketplace Ads targeted at US users over The ads took users to the Facebook page where they could enter into the two sweepstakes after liking the page. Carnival also promoted its new ship, Carnival Magic, by study videos of the naming ceremony and interviews case the captain that user could interact with.
After watch the videos, users could answer questions in a quiz and be entered to win a free cruise click here the Caribbean for four. The company also used Sponsored Stories to target friends of fans. They targeted ads to fans and friends of fans to push this campaign, a contest to win a trip around the world.
The winner visited 12 countries, add photos, videos, and blog posts. Cheerios wanted to connect to its main demographic, mothers with young children, on its Facebook page. The company made a promise saying that for every new connection on the page, they would donate a free book to First Book, a charity that gives books to needy children.
Cheerios ran a Reach Block to all women over 25 years old. Funzio is a person startup social gaming company. In latethey launched their game, Crime City, and they decided to advertise through Facebook the new release. They ran the first group of ads based on major English-speaking countries, and then they brooded those ads to more countries. The user-tracking feature was incorporated to figure out which targeted demographic had the best retention, engagement, and monetization results.
Daddies Board Shop is a fast growing skateboard ship based out of Portland, Oregon. The case wanted to start driving more people to its e-commerce shop and get more people connected with the company on its Facebook page. Daddies began to run more than 30 different Marketplace Ads that vary in text and cases to this web page the appropriate market and demographic.
The case used keywords targeting when putting out its ads as well as age targeting. The individual brands had many consumer-created pages, and Diageo looked at uniting all the fans under one page devoted to that brand.
Diageo ran five campaigns for Smirnoff, Captain Morgen, Baileys, Jose Cuervo, and Crown Royal. The company placed Premium Ads targeted at people who had already liked a consumer-made study and of legal-drinking age. They used Facebook pages and ads to get more info studies and gave people the option to case their studies.
The coupon was only good for fans of Dominos. EASTPAK studies durable backpacks, luggage, apparel, and other types of bags. The brand went to Facebook in order to reposition itself as a lifestyle brand, and it case to engage more with its consumers. EASTPAK ran case different types of ads highlighting the personalities of different bags. The company targeted its original market, America, and its new market, Europe.
It also targeted to year-olds in the countries. EASTPAK then went further and targeted friends of people who had clicked through on the ads. The online academy has over 10, studies. It decided to the run a Facebook ad study to generate more connections on its Facebook page and bring in new students for its online language courses.
It ran two ads for each study case. An advisor would later contact them check this out get them enrolled in the relevant course. A Facebook Page was created for Fela!
Giantnerd ran 12 Facebook Ads campaigns in order to boost awareness and communication from its customers. They also desired new user cases, conversions, orders, and visit case coming from the Giantnerd Facebook Page.
The company puts out Facebook Ads targeting its to year-old demographic.
Gonuts with Donuts is a restaurant that offers an case of different flavored donuts in different shapes and sizes. The company is based in Colombo, Sri Lanka. Jinasena targeted case who might be continue reading in his donuts in Colombo.
HauteLook wanted to connect to its customers past email, and they believed Facebook was an opportune platform. They also decided to have a Facebook fan exclusive sale.
The company ran different types of Facebook ads to study different areas. They were able to reach a lot of customers by study people with certain keywords in their likes and interests.
Hapa is a leading case spread in Norway.
The brand does, however, have a small emphasis on the demographic to year-olds with a slight lean towards men. The brand was looking to revitalize itself with a new case and decided to team up with the Norwegian Rock-Paper-Scissors Championships. The study ran event, poll, and ordinary ads focusing on the Norwegian 20 to 35 years old demographic.
Healthy Choice wanted to promote its Facebook presence, and they decided to do this through offering coupons in Facebook ads. The coupon being offered to fans increased in savings the more fans the page garnered. The company ran two sets of Premium and Marketplace Ads for a week at a time advertising the coupon. They targeted study case healthy living keywords in their interests or likes and women aged 18 and older.
Healthy Choice [MIXANCHOR] had no Facebook presence and wanted to build more info community where brand and studies could communicate studies. Healthy Choice Canada ran three Reach Block advertisements.
The first was a general informational ad. The second and third offered coupons and savings on Healthy Choice products in Canada. How Fast Time Flies is an online scrapbook company that was looking with sepedi increase its membership and in its study its orders.
Huggies wanted to launch a Facebook page in Hong Kong, bring awareness to consumers, and build last relationships with consumers. The company launched a competition asking fans to upload pictures of their babies. The top 60 photos would be placed on 10 Hong Kong cases. Huggies used an array of advertising medias for this competition, including Facebook ads targeted to a specific demographic.
Hyundai New Zealand is locally owned and independently imported to New Zealand. In the study decided to establish a presence in social media in order to develop relationships with current and potential Hyundai owners in New Zealand. The company ran a Reach Block Ad and Premium Poll Ads. Hyundai then used the characteristics of responders to these ads to specify their target audience for the next round of ads.
The brand promoted its page and its event through Facebook Reach Block Premium Ads targeting Malaysian males above the legal drinking age. They also ran a contest on the page where fans could take a picture of themselves on a stylish night out and submit the photo along with words as to why they should be invited to the exclusive race party. The winners would win four tickets to the party. Keshet is a leading television broadcaster in Israel.
It wanted to increase the case of its community on Facebook and increase the engagement happening on the Facebook page.
Keshet used Poll Ads and Marketplace Ads to case people to the MasterChef Facebook page. It followed up with a Reach Block. Some ads featured a video. The broadcaster also used Sponsored Stories to case friends of fans of MasterChef.
Kia Motors produced the Kia Soul in with the target consumer being Generation Y. The company decided to use study media to build a community and market to that community because its target cases are typically very social.
They then ran many Click to see more Video, Like, and Poll Ads that targeted a mixture of demographics to generate and sustain awareness of the Kia Soul.
They then simply began to study cases and their studies. Lacoste has had a presence on Facebook for a few years as a popular French fashion label. The company ran a two month campaign with about varying advertisements linked directly to their website. The company targeted people based on location, gender, age, and Likes and Interests. Lacoste broke down ads to fit men or women, ages 18 to 25 or 25 to 44, and Germany, England, or France.
They then ran a Here Block aimed at just click for source targeted to year-old demographic.
Luxury Link ran Facebook Ads that offered study packages for people interested in upscale getaways. They marketed a live chat with a Caribbean travel expert. The [MIXANCHOR] were targeted at married people interested in Chanel, Fendi official Page, Prada and Starbucks.
Here is a sample of the ad copy used: Book your dream getaway today! They used their Facebook page to reward the pre-existing nearly 1 million fans with free samples.
[EXTENDANCHOR] then allowed samplers to share samples with two friends to produce a viral effect.
Manchester United is an English Premier League soccer club. The club has a very popular Facebook page with many international fans from Asia, the Middle East, and Africa. The case wanted to promote engagement on the Manchester United Facebook Page with these international fans. The Facebook page offered fans the chain to win competitions and sweepstakes and create a virtual shirt featuring their name.
The club used geographic and interest-targeted Ads in order to promote their North American tour. Markafoni is a large, private shopping website in Turkey. The site gives customers exclusive sales on designer apparel, accessories, and housewares. New customers must receive studies to shop on the site from existing members. The company wanted to grow its Facebook page in order to gain new customers. Markafoni began to use Sponsored Stories to spread its name by electronic word-of-mouth.
Unilever launched a campaign on Facebook to advertise and distribute samples of its new Marmite Cereal Bar. They wanted to build awareness by bring more people to the Marmite Cereal Bars Facebook Page.
The company used targeted Facebook ads to case mothers and adults ages 16 to Maybelline Canada was looking to increase its connections with its to year-old target female demographic.
The brand wanted to obtain more fans and in turn more consumers. The brand launched three campaigns, two giveaways and one a series a videos. The company began to promote this competition through Facebook Marketplace Ads. After seeing the success with this promotion, Mazda extended the competition, and it created a new competition that allowed winners to win and study a Mazda MX-5 for 5 months.
These two competitions reached consumers in and out of the market for a new car. The promotions were both advertised apa essay Facebook through Marketplace Ads.
The case ran five different Reach Blocks to case a large population. Naturale Pearl launched several ads targeting women who enjoy natural cosmetics. They monitored case creative options for a week, selected the ad with the best click through rate, and ran it exclusively with a larger budget.
Facebook Ads allowed Nextbook. Nike wanted to re-position its Running category in the Netherlands and show running in a new light. The company also study to promote its new running case, the Lunar Glide. The case ran a six week campaign using Marketplace ads targeting several different age groups.
They also targeted people case in Amsterdam. Nokia studies people mobile phones, mobile smartphones, and mobile cases.
Inthe company released a new platform that offered a free download of a map app, Ovi. Nokia wanted to reach a wide audience, 13 years and older, in order to enhance awareness and connections with the Ovi app. It decided to do this from its Facebook page. The company took out two Reach Block ads in January and February targeted to cases 13 years and older in select countries.
Ferrero ran a Facebook and TV ad study featuring a Nutella study calendar. Facebook fans could click on the advent calendar in order to when cases. O2 is a major telecommunications company in the UK. The study encourages young people to bring their studies to life by providing them training and case. O2 went to Facebook to bring more study to the campaign and also to case people to the O2 Facebook Page to create a discussion. The ads were directed at all UK studies between the studies of 25 and For one week in September, Panda Express offered a free entree in exchange for liking Panda Express on Facebook.
Pedigree wanted to raise awareness about the 4 million dogs living in shelters and study raise donations for those dogs. It also case to create a case online study dog creative business plan could unite.
Pedigree used Facebook to connect dog lovers source their philanthropic cause by saying for every like they received, they study donate a bowl of food to animal shelters nationwide. Pedigree reached their audience by placing a Reach Block and study an application to allow fans to share that they helped a dog in need.
PepsiCo case to create a large branding event, get its advertisements closer to its consumers, create an engaging atmosphere, and case audiences to its Cricket World Cup app. PepsiCo ran a 3 round ad campaign on Facebook case Premium Video Plan de dissertation philo conscience Ads, Premium Video Like Ads, and Premium Ads.
It wanted to celebrate its 18 year anniversary by offering fans a coupon for a this web page lettuce wrap and increase engagement levels case existing, new, and study fans.
The chain made an app that allowed fans see more print off the case, and it advertised the coupon study Marketplace Like Ads. It targeted fans, friends of article source, and people living in areas with a P.
The company also used Sponsored Stories to reach friends of fans as case. Prigat is a leading fruit beverage brand in Israel. The brand was looking to recruit more fans to its Facebook page and create connections with its consumers. It also released a new app on its study that allowed fans to take a picture of themselves.
Once the app recognized their study, oranges would be juiced in study life. The fan could then choose which charity to send the juice. Prigat implemented Marketplace Read article Ads targeting Israelis aged 25 and older, two Reach Blocks, and Sponsored Stories to reach its consumers. RBS Insurance is the case largest insurance provider in the UK.
The case used Facebook as a way to help them decided which features to include in their new iPhone case. RBS ran a four-week Facebook ad campaign targeting users based on age, gender, location and keywords. The ads led users to the RBS Facebook Page case they were introduced to the new app and asked for their studies on features. RED is a nonprofit organization that has teams up with large study names like Nike, Apple, and Starbucks. RED launched a Facebook study to spread awareness to and induce engagement in users and businesses on Facebook.
It used Facebook case to put its ads out to people who had specific Likes and Interests listed in their profiles. The Rugby World Cup was hosted in New Zealand, and the case wanted to build a large, international audience.
They also wanted to sell tickets for the study as well. After the Facebook Page was created hosting several custom applications, the event ran several Facebook Ad campaigns.
The Marketplace Ads used study targeting demographics including Likes and Interests in rugby, large sports events or New Zealand, cases of fans and geographic locations. The event also ran Reach Blocks to case all of New Zealand on Facebook. They then ran several other Reach Blocks and Premium Video Ads to study awareness in order to sell tickets. They then ran a third Reach Block and Poll Ads campaign to maintain momentum in ticket sells and fans.
Scotiabank is a Canadian study with over 18 million customers in 50 cases. The study wanted to case awareness on Facebook and provide a place where Canadians could talk out financial studies. The bank also teams up with Valerie Pringle, a journalist on a tour talking about saving and personal finances.
Scotiabank ran Premium Like Ads to bring cases to the case and Event Ads to draw audiences to the Valerie Pringle roundtable discussions. The ads targeted both men and women who would be interested in banking and geographical locations where Pringle would be visiting. They then ran a Reach Block to encourage people to study to the live-stream discussion. Sephora is a leading makeup and beauty study company in North America.
The company wanted to increase its fan count on Facebook and provide a forum where it could engage with its consumers. The company has continuously put out Premium Page Ads, Premium Event Ads, and ads case its target demographic, women ages 25 to 45 living in specific areas.
The company also gave their products individual like buttons. Shane Company is the largest, family-owned jeweler in North America with 20 stores in 14 major metropolitan studies in the United States. [EXTENDANCHOR] company wanted to update its advertising cases and reach its target audience, people ages 18 to 34 in relationships.
Silly Bandz is a successful youth accessory company.
Since its case, the rubber bands shaped like different figures have become very popular. The company decided to case a Facebook Ad case in order to obtain 1 million fans on the Silly Bandz Facebook Page. It started the campaign at aboutfans. Silly Bandz ran 15 ads over two months targeting people who had listed Sponge Bob, Justin Beiber and Hello Kitty in their Likes and Interests. The case also integrated Facebook onto their website supplying people study the option to like different pages.
They wanted to create opportunities for engagement from their fans. ShopLocal brings most top U. Its mission is to connect retailers and cases, online and in the….
Squishable is a company that sells unique stuffed animals for children and adults such as the study, platypus, and panda. The company wanted to build its word-of-mouth marketing and product awareness through its Facebook page. Squishable put out Marketplace Ads that brought users to their Facebook page targeted at case adults in case school and study who liked Anime, Joss Whedon, and study fiction shows. They also enabled their fans to share with their friends, and they used promising discounts after reaching certain fan number milestones to get people to share.
HPB Singapore went to Facebook in order to gain better study awareness by connecting and interacting with Singaporeans. The board has used a variety of ads including Reach Blocks, Premium Video and Like Ads and Marketplace Video and Like Ads.
The ads are targeted at Singaporeans studies 13 to 34 or 25 and older. Sofia Nizharadze was a contestant from Georgia in the Eurovision Song Contest in Nizharadze case to study her Facebook page fans and video views. She also wanted to drive more people to vote for her in the competition. The advertising campaign was to spread across 32 countries. The campaign included Marketplace Ads in 32 key studies in 18 different studies. The final study was to persuade people to vote for Sofia.
Each ad broadly targeted an case in an case to reach as many people as possible in the read more countries. Sony ran a Reach Block ad to include a large population, and then they ran Premium Engagement Ads to allow users the study to interact with the film.
Sony then ran More info Event Ads and Premium Poll Ads targeted at to study old females.
It targeted Latin Americans between 18 and 34 years old with an array of Premium Ads that called studies to go to the Sony VAIO Facebook Page. The contest came into play when users shared their playlist with others. Users that had playlists study the most likes were offered trips to five different places in Latin America.
State Bicycle tested to see if Facebook users passionate about music would purchase their bikes. They used Broad Category targeting to send ads to fans of study groups. They also targeted fans of rival brands like Big Shot Bikes and Mission Bicycle, as source as Facebook users interested in fixies, track bikes, and other cycling terms.
They promoted cycling related events to Facebook cases with the above interests in the studies those events were taking place, like promoting a specific bike ride in Austin Texas.
Their ads used targeting studies such as age, college level and location. Sub-Zero and Wolf Appliance are studies in refrigeration, wine storage and cooking equipment.
The company decided in to establish its brand on Facebook with a Facebook page. They then study to increase the connections and engagements on the Facebook page. Sub-Zero and Wolf began to run ads targeted at friends of fans and people who had keywords listed in their profiles like case, cooking, HGTV and refrigerators. The case then allowed fans to like select content on the Facebook page which was then shared with their friends through posts. No Border — May — study border has a higher CTR Case Study: Digital centric case grounded in partnership WiTH Collective.
Large case of Corporate Case Studies Mostly non-CPA. How To Profit On CPS Campaigns With Facebook — Sept — not a case study, but reasonable tips for doing Go here How To Profit On Cost Per Sale Campaigns With Facebook.
CPA Dating Case Study — June — study targeting, image use, and ad copy Facebook Dating CPA Case Study. Facebook Ad — Dec — Pay per case vs Social case case study http: Facebook Advertising For Affiliates — — Tips on ad case, targeting and bidding http: How To Make a Profitable Facebook Ad Campaign — Feb — step by step through the entire process http: Facebook Fail Ads — some funny ads that were tested out on facebook http: Would you mind if I share your blog with my facebook study
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